Find Your Optimal Office Location
Identify areas across Colorado with high accident volume and low lawyer competition. Make data-driven decisions about where to open or expand your personal injury practice.
How the Scoring Algorithm Works
Our location scoring system evaluates the selected metro area cell-by-cell to find where a personal injury practice has the strongest demand-to-competition gap. It aggregates crash and competition signals into a single opportunity score per map cell.
Splits the selected metro into uniform map cells
Calculates crash demand with injury crashes weighted 2x
Adjusts lawyer competition using review quality analytics
Visualizes top opportunity cells directly on the map
Opportunity Score Formula
Effective lawyer supply starts with nearby attorney count, then weights it by review composite score, average rating, and review volume. The +1 guard prevents division-by-zero while still rewarding underserved markets.
Scoring Factors
Crash Demand
Total crashes in each map cell over the lookback window create the base level of local case demand.
Injury Severity
Injury crashes are weighted 2x higher than non-injury crashes to prioritize higher-value opportunity zones.
Effective Lawyer Supply
Raw lawyer counts are adjusted by review quality and review volume to estimate true competitive supply.
Review Quality Signal
Composite review analytics influence supply weighting, so weaker-reviewed clusters score as less saturated.
Data Considered
The location analysis draws from multiple verified data sources to provide accurate, actionable insights for your practice.
Normalized crash database
CDOT and Denver ArcGIS crash records power demand calculations
Law firm directory
Nearby PI attorney counts are measured with radius-based proximity
Lawyer review analytics
Rating, review count, and composite quality score feed effective supply
Grid-cell map model
The map renders scored cells, not every individual crash point
Interactive Location Analysis
Scan a metro area and rank the top expansion opportunities using live crash and competition data.
Choose a metro and run analysis to see the highest-opportunity office locations.
Opportunity Map
Run analysis to see opportunity cells on the map.